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Firstly, our congratulations go to Jenson Button for becoming the 10th British Formula One driver to clinch the world championship.

So you're Ross Brawn in the middle of a race and you have a critical decision to make…Do you bring Jenson in on the next lap to change his tyres and refuel or do you leave him out on the track for some quick laps? Your decision could make difference between taking the chequered flag or finishing out of the points.

What should you do? Your decision hangs in the balance and you need to make it within half a lap of the track . You need to know the weather forecast for the next 20 laps, the heat of the brakes, the condition of the tyres, Jenson's average lap times for the last five laps compared to those of his competitors, how much fuel they all have on board and when they expect to stop…the list is endless...and you need to guarantee that he can get back out in front of the current fifth place for your strategy to work.

Running a business is no different.

You need real-time access to all of the information, in order to make critical decisions that align with your strategy, be that sales breakdowns, product margins, financial forecasts, market demand, customer satisfaction. Thousands of decisions that are made by you and your team affect your performance against your competition on a daily basis

Microsoft Business Intelligence allows you to collate data from multiple sources, from right across your organisation, from the internet, from your customers, suppliers, or distributors. It integrates this data into very high-performance databases that give your team to access live dashboards, scorecards and analytical tools, enabling them to make fast and reliable decisions.

Interested? Speak to us at Rocket about what Business Intelligence could be doing for your team.